Follow these basic rules
Social care is the solution, not the problem
Most messaging about social care reform positions social care as the problem – ‘fix social care’ ‘social care crisis’ ‘broken social care system’ – not the solution.
This blog includes 6 basic rules to follow to find yourself telling a better story about social care that can shift thinking and build support for change. Here is some more guidance and our research into how to build public support to transform social care. Read it in full at…