It is a fact that the big technology companies are trying to keep us hooked. After watching the documentary ‘The Dilemma’, I was struck by the number of things they have in mind to capture our attention and how well they study their audience. That the workers themselves decided to leave their management positions to tell the public about their experiences and become guarantors of digital ethics through foundations that counteract the power of the technological platforms gives us pause for thought.

We know that there are thousands of dollars behind every “like”, every post and every user. Social networks have become sales channels that move a lot of money through influencers, but the more we are aware of these details, the more we know about the intentions and raison d’être of these companies, the more we will be able to develop tools that allow us to make correct use of them and discern…