Market Differentiation

Creating an Interiors Brand

Lori Pinkerton-Rolet 14 December 2021

The critical issue in care at the moment is unlikely to be creating an interiors brand, but clarity of offer can assist with staffing, retention, and overall residency levels.

People want to live in a very specific place, a place they can call home, and this mindset is one of the first benefits of market differentiation.

A must read item is in full at… source:

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