Retirement Housing White Paper: Key Points
1 in 3 members of the public believe retirement housing schemes are synonymous with ‘old people’s homes’
Data shows public perception and knowledge of services skewed to match stereotype of ‘lonely, single older person with health issues
Providers not meeting expectations of the public in service provision
High profile experts from across the sector advise retirement housing schemes be marketed by benefits, not age of user, and mirror expectations of target demographic as well as calling for a centralised advisory board for older people
Read one of the UK’s largest consumer perception surveys in the retirement housing sector at source…
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